Deep Studios

PSK

Structure as a superpower

– and a new brand identity to match

PSK helps customers create order and security in complex environments. Deep’s role was to do the same for PSK’s brand and communication work.

Based in Helsingborg, PSK supports customers with everything from regulatory compliance and drawings to system solutions, technical support and error reporting. Their main focus is the fuel industry, but they also serve other highly regulated sectors.

This was more than just a visual update. While the name and strong company culture remained, much of the brand was rebuilt from the ground up – from logotype and colour palette to a clearer vision, mission and communication platform.

Throughout the process, the whole company was involved. Employees contributed ideas, customers shared perspectives, and together we shaped a brand that truly reflects who PSK is today. A photo shoot with employees both in the office and out in the field helped capture the everyday reality of the business while strengthening internal pride.

The new identity has since been implemented across a new website, company presentations, and ongoing communication on social media, at trade fairs, and at events.