Norrviken

Norrviken is a garden in Båstad with over a century of history.
Norrviken

Here, they take pride in their heritage while also being eager to continue developing as a destination and to pass on their garden philosophy to future generations.

To remain a source of inspiration, there was a need to review their profile. A new color palette drew inspiration from murals in the house, the changing seasons in the garden, and the surrounding nature. Combined with unique illustrations featuring an etched look, the brand was revitalised with a strong connection to the location and its history.

The new profile, characterised by a sense of craftsmanship, suited the development of the 2025 communication concept: "Masterful encounters". This theme pays homage to the masters who have created and continue to shape the garden and its exhibitions, as well as celebrating the interaction between art and nature and the blend of different traditions.

When images of a stunning garden are paired with a calm color palette and graphics, a distinctive identity emerges that stands out among other beautiful gardens.

Halmhuset

In Halmhuset – the old gardener's residence in Norrviken – the garden, its founder, and philosophy are showcased in a vibrant exhibition. Featuring several bespoke display solutions, interactive elements, and spatially integrated communication, the exhibition invites visitors to explore the true essence of Norrviken.