Deep Studios

NextM

NextM is the biggest marketing and tech event in the Nordics.

NextM 2025

It is arranged annually by GroupM, inviting 1,500 attendees to be inspired by 40+ speakers and to get first-hand experiences in the tech garden with new tech innovations and marketing platforms.

Every year, a new unique theme is developed, a theme that is anchored in a global trend or game changer, and which runs like a red thread throughout the event: Content, speakers, technology, visual design and communication.

It is in connection with the two latter parts that DEEP comes into the picture. For several years, we have developed the fair's overall graphic concept, which then forms the basis of all communicative and visual material – from invitations and advertisements to the design of scenography around the speaking stages. When it comes to production, we are responsible for most moving and interactive material such as film, video and animations.

The 2025 theme – “Now what?” – aimed to explore the uncertainties that lie ahead after the transformative times we are experiencing.

NextM 2024

Mushrooms in constant growth were used to illustrate the theme “Exponentially yours” and AI's definitive entry into our lives. The year also brought a technical upgrade to the stage with the addition of a new technology provider, Edge.

In 2025, NextM received the Gyllene Hjulet (a Golden Wheel) for “Årets mässarrangör” (Trade Fair Organisation of the Year). Gyllene Hjulet is an industry competition that rewards companies for creatively using experiential communication to make an impact. A team effort of the finest kind, in collaboration with WPP Media, EDGE Design & Technology, and EVENTUM.

NextM 2023

After the pandemic, the world needed a healthy dose of optimism. The theme “All fun and games” took entertaining communication seriously and framed the event with ball tracks in various endless machines.

NextM 2022

At this year's event, the entire stage was transformed into a laundromat, and the theme – “The Bluewashing edition” – addressed the role of the marketing industry in working towards sustainability and the Global Goals for 2030.