It is often said that babies are among the most challenging things to photograph. That may be true, but after this collaboration with MAM, we know it’s also a lot of fun.

MAM is a brand based in Austria and with a worldwide presence. Their baby products are developed together with medical experts and have been in the market since 1976.

This new communication aimed to continue building MAM's position as a credible expert while becoming more relevant to the Nordic first-time mother and more emotional in tone.

The result is used in moving ads for YouTube and Meta as well as in-store and other marketing material.

MAM - SoMe:

MAM - Marketing material: