Klädesholmen
Klädesholmen makes a very Swedish food, pickled herring. A traditional food that is most commonly enjoyed during the Swedish midsummer celebration (and around Christmas and Easter). Klädesholmen shares its company name with the geographic place of the old fishing village Klädesholmen, first mentioned in print in 1594. Even so, they have just recently started promoting their own brand.
Klädesholmen - Grundlagen
The competition on the market is basically one company with a very dominant brand, built on showing images of families enjoying Swedish summer and staying away from showing the product (the appetite appeal is a bit of a challenge). So we had to do something different. We set our focus to the product and the making of high quality pickled herring. Honest, straightforward, with heritage and craft at the centre. Giving this delicacy the attention it deserves. Making it look as great a product as it is.
Klädesholmens new clothes
Ahead of midsummer, Klädesholmen wanted their activation to also feature their new packaging design. Since Klädesholmen doesn’t always conform to expectations, the new design became the main focus of the campaign. Instead of the traditional archipelago setting, the products were showcased on a catwalk, flaunting their new “kläder” (Swedish for clothes) – a playful nod to both the brand name and the packaging refresh.
All in line with the recipe for success: find the brand’s uniqueness and build the story around it.
Long live Freedom of the Press (the Squeeze).
Tube caviar is a popular sandwich topping among many Swedes. In addition, many find it amusing to squeeze out words onto their sandwiches. This inspired us to draw on the Swedish Constitution – the Freedom of the Press Act – to craft the message for Klädesholmen's caviar: Long live the Freedom of the Press = Long live the freedom to squeeze, as you like, as much as you like.
In-Store Marketing
This was the first ever brand campaign for Klädesholmen. Through TVC, ads on shopping carts, radio and social media the brand made its premier journey to consumers, resulting in a well-documented brand awareness, strong liking and desire to buy.
Klädesholmen - Imagefilm
Klädesholmen Oyster Bar
Ahead of a major industry fair in Barcelona, we were tasked with creating a booth that would represent both Klädesholmen and its owner Grøntvedt. The brief was "Oyster Bar." We took action and presented a "Bistro" design that is scalable (approximately 10-60 sqm) for various sizes of fairs and events.
Klädesholmen - Web
Visitor address
Allerumsvägen 11
254 74 Helsingborg
Postal address
Fabriksgatan 2
254 74 Helsingborg
Contact
[email protected]
+46 42 400 98 40
