Alfa Laval is the world leader in heat transfer with the goal to reach net zero emissions by 2030. One small but important step towards reaching that goal is to switch to the use of carbon neutral steel in their products. The first step to realizing this change was a partnership with SSAB and a pledge to build the first carbon free heat exchanger.

Alfa Laval - Concept Zero:

Alfa Laval - Concept Zero interview:

We choose to focus on the problem of steel production and to position Alfa Laval as pioneers together with SSAB. We went with the name Concept Zero to make it clear that this is a concept product. We also choose to frame the green steel transformation as an invisible revolution since the carbon free steel will be identical to todays steel. Just manufactured in a carbon neutral way.
This was further supported by a PR-package containing visual material and editor friendly texts that was distributed to trade press and other relevant media.